Smorgasburg returns to Brooklyn on July 20th with main adjustments
Do you remember Smorgasburg?
If you’ve been looking forward to enjoying food truck festivals as the Manhattan skyline looms over the East River as it did the previous summer, fret not. The long-running weekend food market, whose flagship Williamsburg market is known for attracting tens of thousands of people every weekend, returns on Monday.
But like any other once crowded event New Yorkers know and love, it will be different.
Now it’s a smaller, socially distant business called Smorg To Go. Read on for what to expect.
The outdoor food festival is now Smorg To Go – a take-away-only model at 51 N. Sixth St., across Kent Avenue from its usual place. More locations are in the works, but for now, visitors can fill their bellies here with bites from a rotating array of vendors.
Among them is Clinton Hill’s the Good Batch, known for its ice cream sandwiches, one of the oldest vendors on the market.
“While it’s a new normal, it’s at least a return to something that has kept our business going for the past decade,” says Anna Gordon, 36, founder, cook, and co-owner of Good Batch.
Date and Time
As a rule, Smorgasburg accommodates around 100 providers on one day per week. Now Smorg To Go is operated seven days a week between 11:30 a.m. and 8:00 p.m. – but with far fewer providers. There will be 10 in total, and they will rotate weekly.
Anna Gordon (left) runs The Good Batch, which serves delicious ice cream sandwiches (right) and will be in the sales force for the reopened Smorgasburg from July 20th.Anna Gordon
The first two weeks will see a mix of Smorgasburg mainstays, including Good Batch, and newcomers like Portland, Ore.-based Whole Bowl (which serves rice and bean dishes). These two will open a shop on Monday and will be accompanied by Lobsterdamus, #Gogi (Geo Si Gi), Bergs Pastrami, Burger Supreme, Excell Kingston Eatery, Mai Bpen Rai, Maos Bao and Vaquero Elotes for the first week.
How to order and pick up
This time, hungry customers will have to order through the new web ordering platform SmorgToGo.com instead of going to each vendor’s truck or booth to browse a selection and purchase groceries. The website will be launched on Monday parallel to the revised store.
When their order is ready, customers will receive an email or SMS notification to have their take-away goodies in a central location on the property.
Where you can eat your food
To avoid overcrowding, it is not allowed to dine on site.
Instead, organizers say, people can have their bagged meals or snacks and picnic at nearby Marsha P. Johnson State Park on the waterfront – just one block away.
Andrew Steinberg, head chef and founder of Berg’s Pastrami, will be serving sandwiches in a socially distant Smorgasburg.Brian Zak / NY Post
What to order
“I will be offering the home-smoked and homemade pastrami sandwiches,” says Andrew Steinberg, founder of Berg’s Pastrami, who debuted in Smorgasburg in 2019. That said, you can get a classic pastrami sandwich for $ 13 – and vegans even have their own eggplant-based version for $ 9. But if you’re looking for the kilometer-high Katz-style sandwich, it costs $ 21. And because “when Steinberg grew up,“ someone always brought a babka to the party ”, the 36-year-old resident of Astoria will also sell freshly baked slices of the classic Nutella chocolate cake for US $ 3 each.
In the meantime, the Good Batch is serving its popular ice cream sandwiches. For $ 7 each, you can choose between oat and vanilla fudge, brownie caramel, or confetti cake.
Get your meat for the first week at the Korean barbecue pork stand #Gogi and for something Thai at the papaya salad stand Mai Bpen Ren.
Among the options for the second week is Petisco Brazuca – a Sao Paulo Brazilian restaurant that transplants Ricardo Rosa and Vanessa Oliveira – known for its creamy chicken croquettes called coxinha. Also this second week, if you’re interested in a cake, check out Groundling’s Pizza.
Sorry, people of legal age: no alcohol is served.
Additional security measures
Organizers say social distancing, wearing face masks, and complying with all city and state health guidelines are strictly enforced for everyone from the seller to the customer.
Now let’s eat!