Questback presents the revolutionary market analysis companion Touchstone Analysis on the sold-out Quirk business occasion in Brooklyn
NEW YORK–(BUSINESS WIRE) – Questback and Touchstone Research are 10 years of partnership at the Quirk event in Brooklyn for the Research and Insights Industry. This year Questback and Touchstone are not only celebrating their 10th anniversary at Quirk’s, but also welcoming the drive for more innovative and agile market research and competitive insights.
“Market research needs to change as fast, dynamically, and constantly as today’s consumer-centric tech world,” said Aaron Burch, President of Touchstone Research. Touchstone Research, one of the most experienced and advanced online research companies, is known for innovation, leading technical solutions, and excellent customer service and product delivery. Touchstone uses Questback’s Research Suite and is a leader in market research. The company offers competitive insights into a prestigious Fortune 500 client list that includes industry leaders in media, entertainment, technology, and family and youth markets.
“Innovation and excellence are at the heart of Touchstone,” comments Burch. “To deliver the insights our customers need, at Touchstone we need to leverage the latest consumer technology and use leading tools and methods to not only reach people but communicate with them in relevant ways, leading to more accurate insights and Information leads. ”The two-day event in early March is one of three events that Quirk is hosting for market researchers and insight professionals around the world. This year’s Brooklyn event sold out weeks in advance. “Agility and innovation define the game,” notes Frank Møllerop, CEO of Questback. “Market researchers need to consider today’s technology, new developments and people. But that alone is not enough. We have to keep evolving. Market research must take advantage of technological advances, fill gaps in experience and appeal to a new audience of customers and consumers. ”
Gain competitive insights into new heights
Fundamental changes in consumer and market expectations are changing the way we collect feedback and competitive intelligence. Market research has never been so important and competitive. To survive, agencies must meet increasing customer demands for faster, more detailed, and more meaningful insights. To be successful, they need to reinvent the customer and consumer experience.
In ancient times, alchemists used a special stone to assess the purity of precious metals – a touchstone. Like its namesake, Touchstone really sets the standard for great work and customer experience. From online research panels, communities and custom studies to youth and family research, Touchstone handles the most current and relevant market research projects for its clients. Using Questback’s advanced market research software to meet and exceed its customers’ demands with confidence and flexibility, Touchstone has reinterpreted the research for the present day. It’s not just about surveys, it’s about the insights you need to transform your business.
Take control of your insights. Grow your brand.
Learn how Touchstone and Questback can help unlock the full potential of Insight.
ABOUT TOUCHSTONE RESEARCH
Touchstone Research, Inc. brings more than 25 years of experience providing next generation quantitative and quality research services to the world’s largest brands, marketers, and agencies. Touchstone is known for its creative approaches to exploring designs, insightful in-depth analysis, cutting-edge technical solutions, and excellent customer service and product delivery. Touchstone believes that market research needs to change just as quickly, dynamically, and constantly as today’s consumer-centric tech world. From the latest disruptive technologies to the latest industry trends, Touchstone helps its customers stay one step ahead of the competition by keeping their finger on the pulse and bringing it to fruition in the research process.
Learn more at www.touchstoneresearch.com.
Questback is a complete feedback system that companies can use to transform customer, employee and market research programs. Questback is used by thousands of companies, including a third of the Forbes list. It’s the smarter, faster way to manage feedback. Get the software, services, and human support you need to manage customer, employee, and market feedback – all in one place. People are important. Get their insight.
Learn more at www.questback.com.