iPhone King Tim Cook dinner Declares New Merchandise at BAM • Brooklyn Paper

Big reveal: Apple CEO Tim Cook Tim Cook took the stage at the Howard Gilman Opera House of the Brooklyn Academy of Music to showcase new products from the tech titan, including new MacBook Air and iPad Pro models.

Photo by Vince DiMiceli

Hey Tim, here’s one more thing: It’s called Brooklyn!

Tim Cook, Apple’s chief executive officer, took the stage at the Brooklyn Academy of Music’s Howard Gilman Opera House for nearly two hours on Tuesday for some of the most creative people in the world.

“It’s great to be in New York,” said Cook as he took the stage in front of a huge, high-resolution monitor with the slogan “ ♥ NY” behind him.

Cook only mentioned the neighborhood he was actually in by name when welcoming the Opera House as a historic center for the arts, which for more than 150 years has “featured the work of adventurous and cutting-edge artists from around the world while serving the creative community here in Brooklyn. “

The Silicon Valley tech titan’s main honors then quickly switched to sales, not mentioning Brooklyn by name for the rest of the day and reverting to New York by default when its locale was mentioned.

But that does not mean that the County of Kings was not in front and in the middle.

Brooklyn played a huge role in the event’s opening video montage, in which New Yorkers use their Apple products based on Cole Porter’s “I Happen to Like New York”. Fort Greene-born filmmaker Spike Lee appeared in front of his iPad Pro, among other scenes from Brooklyn. The footage ended with a shot of the opera house stage where the dancers stretched while keeping their Apple iPads and iPhones close at hand.

And when it came time to preview the latest version of NBA 2K for the new iPad, the game’s designer showed off a high-resolution replica of the Barclays Center, with the networks battling the champion Golden State Warriors.

Spoiler alert: lost the networks.

The program drew a heavy police presence to Lafayette Avenue and other streets around the venue, many of which were closed to traffic.

Guests enjoyed breakfast from caterer Great Performances, which included fresh fruit and an assortment of cold cuts, before heading to the theater, where the brand’s ubiquitous single-leaf apple logo floated above the stage before Cook made his grand entrance.

After that, those lucky enough to get inside headed for the old lobby of the Williamsburgh Savings Bank building, which has been converted into a touch tank for Apple lovers who had the opportunity to play with the latest creations the next week to be offered for sale.

Just before the start: The brand’s ubiquitous White Apple logo shone above the stage of the theater before the event began.

Photo by Vince DiMiceli

Beware: The event attracted a large police presence, with the streets around the Fort Greene venue closed to traffic.

Photo by Vince DiMiceli

Nice selection: caterer Great Performances prepared a pre-event buffet for guests with apples and pears!

Photo by Vince DiMiceli

Fuel of the editor: our editor-in-chief filled himself with ham, a freshly cut orange and coffee before the big unveiling.

Photo by Vince DiMiceli

Trippy: The Apple logo received the lava lamp treatment and slowly dripped away before Cook took the stage.

Photo by Vince DiMiceli

Spike Lee Joint: A video announcing artists prior to the reveal featured a picture of a specific filmmaker from Fort Greene.

Photo by Vince DiMiceli

Screen time: Apple CEO Tim Cook takes the stage – on which an extremely high-resolution display was used as a background – in front of a crystal clear image of the Brooklyn Academy of Music opera house.

Photo by Vince DiMiceli

Oooh: Cook showed off the new MacBook Air model that was unveiled at the Apple event in Brooklyn.

Photo by Vince DiMiceli

Dear Guest: Cook introduced the new Mac Mini, which can be used as a server array in an air-conditioned cabinet.

Photo by Vince DiMiceli

Barclays on display: The Barclays Center was featured during a preview of the latest version of NBA 2K, which will soon be available on the latest iPad Pro.

Photo by Vince DiMiceli

Russell Sports: Net D’Angelo Russell as he appears in the game.

Photo by Vince DiMiceli

One more thing: Cook announces an appearance by Lana Del Rey.

Photo by Vince DiMiceli

Shot on an iPhone: Del Rey took the stage and our editor broke from his seat on the 20th row.

Photo by Vince DiMiceli

Ready for your close-up: Testing the zoom function on a meanwhile old (and no longer available) iPhone SE.

Photo by Vince DiMiceli

Big Apple Building: Following the presentation, the new items were on display in the lobby of the Williamsburgh Savings Bank building, which some now refer to as One Hanson Place.

Photo by Vince DiMiceli

Mac Addicts: Inside, the Mac fan base had a chance to try out the new toys.

Photo by Vince DiMiceli

Good Food: Our editor was hungry after the show and had a plant-based “burger” on the next level in the block. It’s amazing what you can do with an iPhone.

Photo by Vince DiMiceli

Comments are closed.