Highway to Early Detection marketing campaign travels to Brooklyn, NY

WHEN:

Tuesday, Nov. 13, 12:15 pm – at MetroTech Plaza / Walk in front of MetroTech 5. Meet officials from Bruce Ratner, NY, community representatives, and the chairmen of the Brain Tumor Foundation (BTF) to discuss the need for early detection of brain tumors and other cancers.



BTF’s mobile MRI unit is embarking on a week-long visit to Brooklyn, NY, offering free MRI brain scans to the public from Friday, November 9th through Friday, November 16th.


WHERE:

BTF’s Mobile MRI Unit – 70 Ft. Articulated lorry with MRT – will be parked in two different locations during the week-long visit.


– Friday November 9th – Sunday November 11th at Fort Greene Place between Atlantic Avenue and Hanson Place Atlantic Terminal / Barclays Center.


– Monday, November 12th – Friday, November 16th in the MetroTech Plaza / Walk next to Metrotech 5.



WHAT:

BTF is bringing its National Road To Early Detection Initiative – Sponsored A-City Campaign to Brooklyn, NY. BTF’s groundbreaking project was started in 2008 to detect brain tumors at an early stage. The Brooklyn visit is sponsored by the Michael D. Ratner Center for Early Cancer Detection. Bruce Ratner founded the center in memory of his brother Michael, who died in 2016. Bruce has since worked with BTF to advance the brain tumor early detection campaign.




Brain scan data collected on the initiative of BTF is being analyzed by experts from Columbia University Medical Center and the Mailman School of Public Health in NYC in collaboration with Weill Cornell and NY Presbyterian Hospital. The research component of this campaign could provide new insights into the causes and causes of brain cancer and help make treatment more effective if detected early.



WHY:

Today more than 800,000 people in the United States are diagnosed with a tumor of the brain or central nervous system. And over a million people live with brain tumors that have yet to be discovered. Up to 40% of all other types of cancer later develop brain matastasis.




Treating brain tumors while they are still small can greatly increase the chances of a cure and provide more treatment options. Today, early detection is the best assurance that treatment will be effective and that more lives can be saved.

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