Bar Convent Brooklyn goes on-line
The Bar Convent Brooklyn (BCB) trade fair has followed in the footsteps of its flagship trade fair in Berlin and has switched to an online format this year.
The US event was postponed earlier this year, after originally scheduled to take place in June, but has been postponed to August 11th and 12th due to the Covid-19 pandemic.
The event in Brooklyn will now take place digitally like the Bar Convent Berlin in October. The date for this year’s online show has not yet been confirmed.
“As safety is always our top priority and the possibility of further social distancing measures is not neglected, we had hoped to be with all of our supporters in person in August,” said Paula November, vice president of the BCB event. “BCB’s goal has always been to support our industry. This year we strive to come out of the current crisis as a united community.
“Our team is hard at work innovating in new ways to provide multiple channels for the hospitality industry to have the opportunity to engage, learn and grow professionally and personally while being socially distant.”
The fair is now dedicated to offering education and support that “recognize and address the direct and essential needs of the industry”.
This year’s online show features digital training sessions and a match-making platform where brands and attendees can set up customized appointments.
Participants can also interact with brands and other participants in real time. In addition, Bar Convent Brooklyn will publish an industry voices podcast on topics such as equality, inclusivity and community support.
Randy Field, global vice president of Reed Exhibitions, organizer of the event, added, “We now want to provide a safe space for us to meet virtually with friends, family and community. We are also looking to the future and are exploring the possibility of continuing the BCB on the Road series in a changed physical and digital space as soon as the environment allows. “
New Infused 365 platform
BCB will also launch a new year-round platform called Infused 365. The hub will feature resources from the virtual show as well as ongoing content from industry news, webinars and digital programs. The platform will host existing and upcoming sessions of BCB’s Unconventional Wisdom series.
In addition, the hub offers employment opportunities through the Culinary Agent job matching service and content from a New York law firm specializing in hospitality.
Infused 365 also offers a digital writing corner with authors from the hospitality industry and a virtual program for the bar community.
More information on the 2020 online event plans will be announced in due course, along with details on the return of the Brooklyn show in June 2021.
BCB is one of many industry events that have had to be canceled due to the pandemic. In April 2020, the annual Tales of the Cocktail festival announced that it would go online for its 2020 event.
Reed Exhibitions has also canceled its Imbibe Live 2020 show in London, which was due to take place in late June.